Even the interface of the platform suggests that. While they serve the same purpose - to engage with a prospect in a way that eventually lands your business a deal - there’s a big difference between the two.Įmail is a communication channel meant for longer messages LinkedIn is more similar to texting. To master the art of LinkedIn cold outreach, you need to understand the difference between LinkedIn messaging and cold emailing. Just take 60 seconds to think of something interesting to say! Download our checklist for the perfect sales manager's LinkedIn profile. Set yourself the target of one LinkedIn update a day. Lack of detail can be suspicious, especially when you start pitching products and services.īy the way, we recommend actively engaging with the LinkedIn community so that your profile appears more lively and, therefore, doesn’t come across as a fake used only for sales. Make sure you let everyone who visits your profile know what your role in the company is. The About section is the perfect place to tell how you and your product help your prospects succeed. Add more details about who you are and what you do. People tend to trust others more when they know what they look like. Make sure your profile picture is professional, high-quality and shows your face - preferably a smiling one. Here are the key elements of your LinkedIn profile. Your prospects need to see that you represent a real business, not some dodgy company with a questionable offer, trying to steal hard-earned money. You need to showcase your credibility as a salesperson immediately.
If you reach out to prospects using a seemingly fake or spammy profile, chances of getting a reply, let alone landing a deal, are low. First impressions matter! In the realm of LinkedIn prospecting, your LinkedIn profile is the first impression you make. However, none of them will work unless your profile is in top-notch shape and ready to be used. There are lots of different tips and tricks for successful LinkedIn cold outreach.
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